You always say the first thing to be decided for our outfit is shoes but often, instead, is the last thing we think about, or rather it’s the last thing we want to think about! Because for every woman high-heeled shoes are synonymous with pain, especially if we wear them all day long. Fortunately there is a solution to any problem and, in this case, a real blessing: pumps! And if our flat shoes - our best friends - had a new surplus value, they would be simply perfect! Yamamay launches a brand-new line of super-flat shoes ...
Today I want to speak about the backstage of our wonderful Beachwear 2012 catalogue. We are often fascinated when we look at the stunning photos that capture landscapes which are in the background of breathtaking models. And we wonder whether that paradisiac place exists or not… Yes, it really exists! In this particular case, Puerto Rico is the location selected for our photo shooting! It’s one of the four archipelagos that, together with Central America, makes up the Caribbean. Furthermore, Puerto Rico, the Bahamas and ...
Good morning! Did you come back after the Easter break? Did you have your first walk beside the sea? Are you one of the lucky people enjoying the sun last weekend? Did you share a chocolate egg with your friends? Did you enjoy a picnic with them? Have you already started your countdown to summer holidays or are you discouraged from the current cold spring temperatures? Did you want to get your first tan but the weather was bad? Come on! Here you are the solution to liven up this cold spring day: our brand-new Beachwear 2012 ... 
Did you know that… During the ancient Egypt times undergarments first appear in the form of tunics that noblewomen wore to protect skin from clothing. Underclothes were born in the Roman age instead: primarily there was the “mamillare”, the ancestor of the bra, a simple – and I say uncomfortable too – leather band. Styles and fabrics have changed and improved over the years up to obtain the modern underwear. In general the history of underwear can be set in the twentieth century, the era of the women’s liberatio ... 
Each of us had fun taking part in a pyjama party at least once in our childhood years: you too surely had a chat with your best friends about your future, your dreams, your ideal job and your perfect family when you’re grown-up… and you too surely made promises of undying friendship! Perhaps something is changed but, independently of age or appointments, having a coffee with our childhood friends while telling them a secret is a must for each of us! It’s so easy to experience all those old emotions again! Simply wear a ... 
For about one month the “Capsule Collection by Chiara Ferragni” has been available at our stores and on the web, giving a splash of energy, simplicity, frivolity and color to these last sunny days. We are pleased to inform you that the outfits designed through this new collaboration are this season’s best sellers at our stores in Italy and Spain! And we are so glad that you enjoyed the freshness of this mini-line! We are confident that our partnership will bring excellent results even in summer: buy the swimwear collec ... 
Sport is not for men only. Men are not always better than women. Competitive sport doesn’t make women less sensual. Well, we can demonstrate that! Yamamay is pleased to introduce a female olympic champion in lingerie: Federica Pellegrini, who currently holds the 200 meters and 400 meters freestyle world records! Yes, we are just speaking about “a fresh water creature” as she likes to describe herself. The athlete usually wears casual clothes due to her trainings and competitions but she becomes a super sexy woman when ... 
Fashion has always been a form of expression, through which people can express themselves and their philosophy of life. Fashion suggests endless ways to mix & match colours and some of these combinations can sometimes be synonymous with “thinking outside the box”.But sometimes fashion also represents a way to feel safe, a way to protect what we are afraid to show. It doesn’t matter why and how to use fashion because I think that the key word is simplicity, defined as the ability to express ourselves through what is ... 
Good morning and good week to all of you, girls! Are you ready to come back to your daily life?
For me Mondays are the strangest days of the week. On Fridays you are happy because you wait for the weekend to begin, on the contrary today you experience two moods on the same day: there are people who are full of energy thanks to a relaxing weekend break, some others are depressed because they have to come back to work… but everybody is waiting for next Easter or summer holidays!!So let’s start thinking about sunscreens an ... 
Good morning, girls!
Finally, today is Friday and the weekend is going to begin! All of us are thinking about what to do on Friday night... “Where can I go? Who can I invite? What dress can I wear? How can I do my hair?” And last but not least… “What make-up can I wear?” Well, make-up: it’s always a challenge! Using colours perfect for the season and matched with clothing but, above all, suitable for face shape and skin colour is not so easy! It’s even more difficult to use the right products but Yam ... 
