Dear Readers… every occasion is good to masquerade and hang out with friends to have fun... Halloween is one of them!!
Every year, we look for the most appropriate costume: something unique, nothing trivial and that will turn out to be astonishing.
Vampire, witch, zombie, Count Dracula, corpse bride and others are amongst the most traditional Halloween characters. So, instead of thinking about new trick-or-treat attire, why don’t we try to make those common ones… more amazing?
For example: if you take on the role of a witch, a corset is perfect as top part of your costume; if you feature as vampire, you can wear a pair of lace leggings and if you masquerade as Count Dracula, you can’t give up our lace mantle.
Different elements, underwear too, to make our scary outfits even more special.
Well, what are you waiting for? What’s your mock up?
The Milan Fashion Week is a not-to-be-missed event! The city lights up and there’s an explosion of glamour, mannequins and celebs!
Yamamay, of course, didn’t give it up and held a wonderful event that fascinated everybody.
Before the Yamamay Fashion Show, more than 2,000 girls throughout Italy attended castings, where participants were divided into three categories: Young, Woman and Curvy.
Yamamay strongly wanted this initiative with the aim of giving all women the chance to walk down the catwalk and to be the ...
Dear readers,
the Yamamay staff wishes you a Happy New Year and wants to thank you because you always follow us.
Today we want to deal with a topic that will surely catch the attention of many of you: THE SALES!
Save the date:
- in London from Dec. 26
- in some regions of Italy from Jan. 2 and in some others from Jan. 5
- in Spain from Jan. 7
- in France from Jan. 9.
It’s a bad moment, many of you are waiting for the sales to buy something you wish in the hope of finding the right size and the c ... 
Good morning readers,
in the run-up to Christmas, the Yuletide markets are as traditional as the fairy lights and the panettone, and are the most evocative place for Christmas shopping.
Lots of markets focus on handcrafts for your home decor. Going there to shop something special for their own table or tree is a tradition in many families.
These markets are very often in our cities or neighbouring countries and we very often don’t know anything about them. Today, in fact, we want to suggest a list of the Chris ... 
Dear readers,
we get into a panic every time we need to buy a Christmas present.
What present can I give? What does he like? And, above all, do you know some cheap Christmas ideas?
Fragrances, diaries, ties and pens are usually the most popular and at the same time the most unused, forgotten or recycled gifts, which are often hidden in the back of the drawer.
Have you ever recycled a gift? Or have you ever received a recycled gift? If so, what did you think?
Today I have a good idea for upcoming Christmas time ... 
Good morning everyone!
Today is Monday… the most unpopular day of the week. I hope that you had great encounters and that you breezed through your nights. So, what’s better than a Monday evening gathering with friends to give an up-to-the-minute report and maybe to watch a nice movie while munching popcorn?
Today we want to suggest you one of the funniest, most romantic movies in recent years: “He’s Just Not That into You”.
The protagonist is Gigi, who has grown up believi ... 
Corset is one of the oldest women’s seduction weapons. Just think that queen Marie Antoinette couldn’t help it and there are some scenes of costume dramas, for instance Scarlett O'Hara, focused on the ritual of clothing of this precious ally. Corset was once hidden behind layers of dresses. Now that time has passed and it’s the must-have item for fall/winter 2012-2013: so versatile, wear it on gowns to look ultra feminine and seductive or under a casual jacket in the daytime, never giving up your captivating side ... 
Dear readers,
people say: “when a woman has a new look is because she has a new man”… Are we really sure about that?
Every season fashion designers don’t just set trends in clothing, but in make-up & hair too.
Hair styles depend on the season but we women always find the best look for us.
Short or long: wear your hair as you want!
So today… let’s play!
Find your look basing on the underwear set you love.
Good morning, guys!
Weekend: what to wear? And what’s the best make-up?
Today I would like to give you a beauty tip: what about Marylin? A truly style icon!
Do you remember her red lips, her black eyeliner and her doll-like face? I will tell you some secrets: for a smoother skin and an even tone, always apply powder to face after your foundation application, that’s important to fix the product. And to make any line you want precise, use a pencil and make some dots along the lash line following the ... 
Good afternoon to all of you, guys!
The temperature is falling and we women can't make up our mind about which dress to wear to look sexy and elegant, without catching a cold!
The new Tights collection by Yamamay is the solution for you! Comfy and chic, they’re perfect for those who don’t want to dare but doubtless want to add an original touch to their style! Team up your look with colourful or patterned tights too!
For today’s look we suggest a pair of spotted tights. This fabulous 20 den sheer is so sui ... 
